After A Bump From SXSW, Banjo Tries To Bolster Its Position As The All-In-One Location App

What's a SXSW bump worth? To Redwood City's Banjo, which pools location data on friends from all the major social networks, it was worth 100,000 downloads in four days. That brought the app to more than 900,000 users. Of those, a little more than a half-million users are active every month. That's not bad for an app that has grown pretty much organically since it came out nine months ago, and Banjo is showing an upward tick in users at least if you look at its footprint on Facebook. Social networking is a tougher category to acquire customers in at least compared to games, where developers usually have very cash rich businesses that can pay for marketing. On the back of that momentum, Banjo has an update out that makes the app even more of a central hub for all location sharing from other social networks like Twitter, Facebook, Foursquare and Instagram.

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