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Sunday, April 1, 2012
Apple and publishers reportedly willing to abandon iBooks ?agency model? to appease Justice Department
Under the traditional book-selling model, retailers like B&N, Amazon, and others could get 50% or more of the revenue from the sale of a book. Under Apple's "agency model", they get 30%. The traditional model is retailer-centric. Apple's model is publisher-centric. This upsets the US Justice Department. Under the old model, the retailer set the price and so could sell the book at any price they wanted, even at a loss. Under Apple's model, the publisher sets the price, so there's no retailer discount.
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